Tell me what you share, and I’ll tell you who you are… On the internet you are what you publish and how you do it, that’s why, yesterday, today and always, content is the king of the digital world. We’ll tell you why…
All brands and companies have a story to tell, and it is something that goes beyond simply selling a product or service. When was the brand created? What milestones has it achieved? What events did it participate in? If you think about it, the information that an organization can share with its different audiences is almost infinite, it is just a matter of segmenting the content, creating a timeline and selecting the most successful format.
A good story can be told with photos, videos, personalized designs, animations, among other options, however, with a single video you can create various types of content. That is where the digital strategy comes into play in order to optimize the available resources and reduce costs.
And how do you do it? The answer lies in the very famous content grid, a format that is preferably managed on a monthly basis and that serves as a roadmap to organize and prioritize information that interests the public and brands must know.
Does your company want to communicate consistently with its audiences and create valuable content for its customers and followers? At Balbin Group we make it possible, because we have a complete team of producers, professionals and technological tools to generate high-quality audiovisual material.
