Design thinking focuses on understanding the needs of users to provide real solutions. Throughout this process, we focus on fully understanding your users. We define the problem and offer solutions, generate creative ideas, execute prototypes and measure results paying attention to your users’ emotions and motivation. This is one of the most effective methods to maximise collective creativity. Using design thinking, we seek innovative alternatives for problem-solving by focusing on how consumers think, feel and behave.

Design thinking workshops identify the needs and aspirations of interest groups. They also help us to analyse, segment and test them.

The design thinking process is a workshop supported by tools and techniques for use in one or more phases of the creative process. These help us to discover insights or the “findings” necessary to carry out your project successfully. They also help us follow a common thread and enhance creativity.

Yu can practically apply design thinking to any sector—for-profit or non-profit, public or private, digital or traditional—to:
Solve problems creatively and innovatively
Design and develop products or services
Redesign business processes
Undertake and create companies (start-ups)
Create a Life Plan B
Design and create a business presentation
Design virtual or online courses.

At Balbin Group, we are experts in implementing methods to generate innovative ideas for brands.